Facial recognition – iPhone X

Facial recognition – Retailers are no longer content with just identifying us by the swipe of a loyalty card at the point of sale. They want to identify us as soon as we enter the store. 

The iPhone X has helped to normalise facial recognition and using this technology retailers aim to provide a customised experience. The technology, that uses over 16,000 reference points from your face, was originally designed to support security at event or international airports. By using facial recognition systems, retail staff will know what type of products you buy and what your average spend is so they can give more love to higher spenders. They’ll be able to use software that reads emotion to identify when you are frustrated and notify staff to respond.  

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